Once again Paddy Power have stolen the show before the off. Even since I started working in the gambling industry I’ve had a love for Paddy. They just are great at PR and there is no one close to their work.
I think one of my favourite PR stunts was the Hollywood signal on Cleeve Hill during the Cheltenham festival a couple of years back. Considering the amount of money people spend to brand their company’s at the 4 day festival, all you could see was paddy powern sign. I tip my marketing hat to them for this….pure genius!
This year they have a tv advert based around their sponsorship of the ladies day. Not only is the advert rather funny, but they manage to get in subtle sub messages to join their Facebook page and use their mobile betting app. That’s a great treble punt by Paddy in one advertising fix.
Update: This Paddy Power advert was banned the day after i published this. Press release at BetNose.com.