Lazy PR & link acquisition using infographics

Today I received yet another amazing infographic for a nice feature a company is looking at. On the face of it, it’s a nice looking infographic.

However, the email below is what I received from the PR agency…… probably claiming to be experts in SEO on their corporate website.  I’ve taken out the client name and senders name, plus links.

For me, it’s such a lazy email with no reference of who their client is, why use the infographic or who the agency are.

The person who sent the email also included no contact details for me to contact them to discuss in any further detail. All in all this is just a lazy / blatant campaign to acquire links.

Not this time my friend….. must try harder!



Good morning,

On behalf of our client – XXXXXXXXXXXXXXX – we have produced a fantastic motoring infographic (attached for your viewing).

I was wondering if you would be interested in publishing it on your website. It would make a great blog post or visual feature.

The infographic is free to use. However, please credit XXXXXX with a link back to their site. The link could be as simple as “infographic credit: LINK

If you plan on using the infographic, can you let me know, and pass on a date of publication?

Also, feel free to drop me a line if you have any questions.

Kindest regards.