In a mere 8 working days I will be leaving my role at Motors.co.uk for a new venture in the quickly developing Online Estate Agent industry. It’s been a great time at Motors.co.uk and there have been so many highlights.
I have run many campaigns during my time hear, plus I’ve also lead the media side of things which was a new area for me.
The rise of the requirements of content for SEO, as well as video production has seen me create a number of video projects during my time at Motors. Here are some of my favourites that I have fronted or built.
Rear Facing Car Seats
A great PR, Social and SEO campaign designed to increase awareness of Rear Facing Car Seats in the UK market. Our research was picked up by a number of leading media sites including this fantastic opinion article on The Guardian.
When I started Motors.co.uk we had very slim marketing budgets. Obviously since that time this has grown to large ones to allow us to build the Carfuffle TV campaign. But back then my role was to look at cheap ways to market to show innovation and creativity I had an idea about buying an old car and using it as a brand mascot that we could use for video content.
We found a 1981 Triumph Dolomite Sprint with a V8 Rover engine in it, which seemed iconic and fun! The first campaign was a number of Movie Quiz videos which we seeded via our social channels and used as a competition mechanic. These were produced and edited by me with filming assistance from my colleague James. Not bad content and campaign cost was just a couple of quid (remember this when you see the high production value).
Motors Motor Challenge
Next up for the Motors Motor was a bigger campaign. This time we hired the Castle Combe track and over the course of a 2 day shoot we filmed 14 challenges. These videos were used for competitions on Facebook and included how many balloons can you fit in the car, fastest lap, how far would £20 with of fuel go and other Top Gear type challenges. Video production company were Generate UK.
We had over 15,000 people enter and this also got us a mention in a marketing week article. This was a fun campaign to lead and again, not too costly at under £10,000 for production, communication and seeding.
In 2013 I recruited an automotive video production to film a number of videos to help use build our content portfolio. The company selected was Blackball Media. We produce a number of videos each month from car reviews to industry experts giving advice on motoring related topics. Without doubt the highlight was the Sports Car feature where I received a Toyota GT86 for the weekend and had a little go with this and a few others at Rockingham Raceway. FUN DAY WORK!
The Most Deserving campaign was devised by the Motors team and our SEO agency Stickyeyes. It’s not a video campaign but the below video is the phone call to one of the winners.
On the face of it, it is a simple competition giving a worthy person a car. If you take a look under the hood however it is an incredible content campaign which integrates SEO, Social and PR. It has won a number of awards over the last 12 months and looks like it will only get stronger based on the future plans. The best bit about this campaign is the amazing stories we received and also calling / meeting the winners to hand over the keys to their new vehicles.
There have been many more videos I have worked on, including a number of internal videos. Many of these are hidden in the company Youtube so not appropriate for me to share, however one that is for public viewing is the teams 3 Peaks Challenge. I didn’t do the walking but gave my services stitching the footage from their challenge together. Looks like hard work but they enjoyed some beautiful views from the UK!