PR has always been an important way for a Brand to build its exposure to potential customers. With the creation of Google, plus it’s Panda and Penguin updates, in my opinion there has never been a more implant time for PR. PR companies used to be tasked to gain exposure and eye ball media hits. If your agency used to… Read more →
It’s not a surprised to the experience pro’s in the PR world, but journalists are hungry for data and how they can make a story out of it. Over the last few months I’ve had a little campaign to try and get customers to answer survey questions to help drive PR and article creation for the website (with obvious SEO… Read more →
Today I have kicked off a new campaign focused on raising awareness for the safety benefits for rear facing car seats. Ask me 18 months ago and I didn’t even know what a car seat was or how to fit it. It’s surprising how fast you learn things when you become a dad. Once you start reading into the topic it’s pretty… Read more →